Introduction
Every company wants AI, but few know how to use it effectively. That gap has opened a new business model: consulting with custom prompt packs. Instead of selling generic templates, consultants create role-specific and industry-specific prompts that integrate into client workflows. This post explores how custom prompt packs are built, how consultants price them, and why businesses are willing to pay for something as intangible as text.
Why Companies Pay for Custom Prompts
Off-the-shelf prompts work fine for general tasks like drafting emails. But businesses need more than that. They need:
- Industry Alignment: A law firm requires prompts tuned for legal summaries. A marketing agency wants prompts optimized for campaign briefs.
- Workflow Fit: Prompts integrated into CRMs, Notion boards, or reporting systems—not just text files.
- ROI Proof: Clear before-and-after results, such as reduced report drafting time or increased client engagement.
Custom packs turn AI from a novelty into a productivity multiplier tied directly to business goals.
Building a Consulting Offer Around Prompts
Step 1: Discovery
Consultants start by auditing client workflows. Where do employees spend the most repetitive hours? What outputs matter most—sales emails, product descriptions, compliance reports?
Step 2: Design
From this audit, consultants design prompt packs tailored to those pain points. Instead of “20 generic sales prompts,” the pack might include a “5-step outreach workflow” specific to the client’s target industries.
Step 3: Delivery
Packs are usually delivered in Notion, Google Sheets, or custom dashboards. Many consultants bundle training sessions so teams know how to adapt and extend the prompts themselves.
Step 4: Support
Top consultants provide quarterly updates as AI models evolve. This turns a one-off project into a retainer relationship.
Mini Case Study: Logistics Firm
A logistics company hired a consultant to streamline client reporting. Employees were spending 5+ hours a week drafting shipment summaries. The consultant created a 10-prompt pack connected to their reporting tool. The results:
- Report drafting time dropped to under 1 hour weekly.
- Client satisfaction scores improved due to faster, more consistent updates.
- The consultant packaged the win as a recurring $1,500/month retainer for ongoing prompt updates and training.
This reflects a broader trend: Deloitte found that 83% of early AI adopters reported higher employee satisfaction when repetitive tasks were automated Deloitte.
Pricing Models for Prompt Consulting
Consultants structure pricing in a few common ways:
- One-Time Project ($500–$5,000): Custom prompt packs designed for a specific workflow.
- Monthly Retainer ($1,000–$3,000): Includes updates, training, and workflow support.
- Enterprise Licensing ($10,000+): Packs distributed across departments with integration support.
Note: Early hype suggested companies would hire dedicated “prompt engineers” at six-figure salaries. In practice, most firms now blend prompt engineering into existing roles or hire consultants temporarily SalesforceBen.
How to Demonstrate ROI to Clients
Businesses need proof before paying for prompts. The most effective consultants use:
- Time Studies: Show hours saved per employee per week.
- Performance Metrics: Track changes in reply rates, conversions, or project delivery times.
- Cost Comparisons: Frame prompts as cheaper than hiring an additional staff member for repetitive work.
Lessons for Aspiring Prompt Consultants
If you’re considering consulting with prompts, keep these takeaways in mind:
- Generic packs rarely justify premium pricing—customization is the differentiator.
- Delivery format matters. A PDF feels like a static file; a Notion dashboard feels like a system Notion.
- Clients value updates and training as much as the prompts themselves—these are retention levers.
Conclusion
Custom prompt packs are quickly becoming a consulting product in their own right. By aligning with industry needs, integrating into workflows, and proving ROI, consultants can turn prompts into profitable services. For businesses, the value is clear: reduced inefficiency, better outputs, and a faster path to AI adoption.
The future of AI consulting won’t just be about building models—it will be about crafting the right prompts for people who don’t have time to experiment. If you can bridge that gap, you’re not just selling text—you’re selling transformation.
